Saturday, November 22, 2008
New 2008 Social Technographics data reveals rapid growth in adoption
I found it interesting that the growth in consumption of online content is coming from the middle age group an not people in their twenties. What I found to be most interesting an useful is the categories of the online population--creators, critics, collectors, joiners, spectators, inactives. This classification can be used to target your audience more strategically and efficiently not only in HR but in other aspects of a business as well.
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i agree. these categories help us understand the population on the web. it makes sense though right. the growth is from folks who have not used the technologies (many of the folks in the class). :-) thanks for your thoughts. jun
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